WHY SUCCESS IS LONELY: FRANK GREEFF ON BUSINESS OBSESSION, FAMILY & WHERE TO FIND FUN

Frank Greeff on Authenticity, Hustle & Kinso AI | Transforming the Game Podcast

A bold ambition that ruined his parents’ chance to sell the business they’d built their entire lives… Frank Greeff had no option but to take it all the way. That drive turned him from a young chef into a tech founder who went on to sell his company for $180 million by 29.

In this episode of Transforming the Game, Kristina Katsanevas sits down with Frank to talk about the grit behind entrepreneurship, the messy realities of selling a business, and why authenticity not perfection is the real currency in branding and leadership.

Frank shares how family shaped his entrepreneurial spirit, what it’s like to navigate online criticism, and why creativity is essential to both business and life. He also reveals his next big mission: Kinso AI, a platform built to organize the chaos for hustlers and business operators. His goal? To hit 10,000 people on the waitlist—and you’ll want to be one of them.

We also dive into his cookbook Eat With Purpose, which channels proceeds to children’s cancer research, and the role of community in growth through initiatives like The Founders Table.

🧩 CHAPTERS

00:00 Bold Ambition & Family Business
 03:08 Why Authenticity Wins in Branding
 05:59 Social Media: The Real vs. The Fake
 09:08 Family Dynamics & Entrepreneurial Drive
 11:58 Selling a Business: The Hard Truths
 15:10 Lessons from a $180M Exit
 17:52 How to Prepare for an Exit
 21:05 The Vision for Kinso AI
 29:22 Relationships, Goals & Balance
 33:59 The Speed of Growth in Business
 37:55 Finding Purpose Through Creativity & Community
 41:52 Handling Online Criticism with Empathy
 45:57 Building Community with The Founders Table
 51:42 Why “Done Is Better Than Perfect”

📬 Connect with Frank Greeff
🔗 Kinso AI Waitlist: https://kinso.ai
📖 Eat With Purpose Cookbook: https://eatwithpurpose.com.au
📸 Instagram: https://www.instagram.com/frankgreeff
💼 LinkedIn: https://www.linkedin.com/in/frankgreeff

🌍 Connect with Kristina Katsanevas
🔗 All Links: https://beacons.ai/transformingthegame
🌐 Web: https://www.kristinakatsanevas.com
📸 Instagram: https://www.instagram.com/kristinakatsanevas
📘 Facebook: https://www.facebook.com/kristina.katsanevas
📺 YouTube: Transforming the Game Podcast

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