The Art of Compassionate Business
- Author
- Sara Sheehan
- Published
- Tue 20 Aug 2024
- Episode Link
- https://sarawsheehan.com
Sara Sheehan’s guest in this episode is Dr. Bruno R. Cignacco, an international business consultant, TEDx speaker, and best-selling author. For over thirty years Dr. Cignacco has advised and trained hundreds of companies on trade activities and social marketing. His latest book, “The Art of Compassionate Business” examines the long-held assumption that employees are and should be treated like commodities and customers perceived as difficult. Bruno instead explores the need for humanity and healthy relationships not just with employees but with customers and shareholders as well.
Businesses frequently resort to operating only on the quantitative outputs of a company, which can be measured, instead of qualitative values such as compassion, generosity, and engagement. Dr. Cignacco challenges the assumption that humanistic love has no place in business. He asserts the many benefits of humane and compassionate dealings with the people who comprise the workplace. The benefits become quantitative when they turn the workplace into a supportive environment that fosters a sense of safety and innovation where employees and customers feel valued, and when the fear of losing jobs, money, or status can be pushed aside.
Sara Sheehan and Dr. Bruno Cignacco discuss how organizations have stepped away from operating with any degree of love or care for the people who create and sustain their success, why the need to embrace seeing people as humans deserving of empathy and support is so great, and the overall benefits to the paradigm shift that’s needed. Bruno shares what is required to change the cold approach of businesses and how to embrace a more compassionate engagement with people. There is room for humanistic love in business, and it can help an organization flourish.
About Dr. Bruno Cignacco:
Dr Bruno Roque Cignacco (PhD) is an international business consultant, TEDx speaker, lecturer, and best-selling author. For over 30 years, he has advised and trained hundreds of companies on international trade activities and social marketing. He is a university professor at different institutions in the UK. He is a Senior Fellow of the Higher Education Academy (HEA - UK). He is also the author of business and personal development books published in different languages. His new best-selling book is titled “THE ART OF COMPASSIONATE BUSINESS. MAIN PRINCIPLES FOR THE HUMAN-ORIENTED ENTERPRISE" (Routledge). His TEDx talk titled "The art of compassionate business" at Bonn Square Salon (Oxford, UK) has been viewed thousands of times.
This specialist has delivered countless talks and training at a myriad of organisations, such as YPO (Mexico), Hult University, NCC Education in Manchester (UK), HKU SPACE (Hong Kong), University of Wollongong (Australia), Karachi Institute of Economics & Technology (Pakistan), Federation of Small Businesses UK, Jaipur Rugs (India), University of London, Guizhou University of Finance and Economics (China), Centre for Sustainable Action, Edinburgh Napier University, University of Bahrein, The University of Law (UK), Bicol University (The Philippines), Kamara Youths, DUAL Group (Howden Group Holdings), ASM Institute of professional studies (India), Deloitte (Denmark), and Bath Royal Literary & Scientific Institution (UK), among hundreds of other institutions worldwide.
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Resources discussed in this episode:
- “The 7 Habits of Highly Effective People” by Stephen R. Covey
- “The art of compassionate business with Bruno Cignacco” TEDX BonnSquareSalon
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Contact Sara Sheehan | Sara Sheehan Consulting:
Contact Bruno Cignacco:
- Website: BrunoCignacco.com
- Book: “The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise” by Dr. Bruno R. Cignacco
