Sara Sheehan talks about how success in business is not accidental but the result of clarity, focus, and execution. Central to this journey is the idea of setting aspirational goals. Sara explores aspirational goals through the lens of cutting-edge neuroscience and practical business strategy to uncover how our brains respond to ambitious goals and how those targets stimulate the brain’s reward system. She details the balance of how challenging and feasible the goal should be to properly motivate us.
David Rock PhD, a thought leader in neuroscience and author of “Your Brain at Work” has uncovered exactly how our brains respond to aspirational goals. Sara uses his research and her own experience to lay out the journey of crafting aspirational goals, examining both why they’re important strategically and scientifically, and how to ensure they are designed effectively. Planning makes a goal transformative, otherwise, as she states, “An aspirational goal without a roadmap is just a wish”.
In this episode, Sara walks us through the necessary steps of the journey with a smartly designed map. She explains the key points as being Aspirational Goals Beyond the Ordinary, The Strategic Advantages of Aspirational Goals, The Neuroscience of Goal Setting, Creating Your Aspirational Goals, Building the Action Plan, The Role of Coaching, and The Ripple Effect. Using her insight, aspirational goals become the concrete building blocks of a successful business.
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Resources discussed in this episode:
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