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Trade Show University for Virtual & Live Events - Podcast

Trade Show University for Virtual & Live Events

Trade Show University is the #1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI. With over 220 podcast episodes featuring tips, training and expert interviews, and exclusive group and 1-on-1 consulting and training, you have everything you need to make your next trade show or event wildly successful! We offer a free 15-minute Discovery Call to brainstorm ideas and possibilities for your business and your show - visit https://tradeshowu.biz/services/ to schedule your call! Every idea we generate in this no-cost call is yours! And so are the results!

Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years as a professional trainer, event planner and marketer, along with industry experts and insiders to discuss topics geared to help companies really get better results.

If you find yourself asking questions like these below, then this show is for you:
How to prepare for a trade show?
How do I design a trade show booth?
How do I get attendees to stop at my trade show booth or stand?
What is the best trade show marketing?
What are top trade show tips?
How do I set goals for my trade show?
Are trade shows, trade fairs, expos, and conferences worth it?
How much is a trade show?

To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz.

Business Marketing Entrepreneurship Education How To
Update frequency
every 6 days
Average duration
23 minutes
Episodes
273
Years Active
2019 - 2025
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UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!

UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!

Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differen…

00:24:23  |   Mon 07 Jul 2025
UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!

UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!

Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differen…

00:24:23  |   Mon 07 Jul 2025
UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!

UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!

Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differen…

00:24:23  |   Mon 07 Jul 2025
267 - How to Host a Successful Offsite Event with Wine Expert Michael Green

267 - How to Host a Successful Offsite Event with Wine Expert Michael Green

We've all attended offsite events that fell flat — low turnout, awkward vibes, and missed opportunities. So how do you make sure your offsite event actually works?

In this episode of Trade University,…

00:10:44  |   Mon 23 Jun 2025
266 - 4 Killer mistakes You are Making and How to Fix Them

266 - 4 Killer mistakes You are Making and How to Fix Them

Are you unknowingly sabotaging the results from your trade shows? If you're doing one of these four killer mistakes, you are ruining your shows, and nobody may ever know you're doing anything wrong. …

00:07:51  |   Tue 27 May 2025
265 - 5 Trade Show Tips NOBODY will Tell You - these are FIRE!!

265 - 5 Trade Show Tips NOBODY will Tell You - these are FIRE!!

Here's 5 super effective Trade Show Tips that NOBODY is talking about! Some may even ruffle some feathers! Why isn't anyone telling you these tips? Because they make you get Uncomfortable!!

Let's ge…

00:08:12  |   Wed 21 May 2025
264 - More Money & Less Stress with a Financial Reset - with Joel Bromley

264 - More Money & Less Stress with a Financial Reset - with Joel Bromley

Planning for Trade Shows is stressful enough, let alone when you are overwhelmed by stress at home. Because that stress follows you to work. So in this different episode of Trade Show University, j…

00:35:58  |   Mon 17 Mar 2025
263 - The Best Event THEMES and How to Create them - with Kimberly Kee

263 - The Best Event THEMES and How to Create them - with Kimberly Kee

Should your Corporate Event or Tradeshow have a Theme? Corporate Event Marketer & Trade Show professional, Kimberly Kee of Kee Consulting, joins Jim Cermak of Trade Show University to discuss the ri…

00:20:42  |   Mon 17 Feb 2025
262 - Tips from Professional Magician to Maximize Trade Show Leads & ROI - Scott Tokar

262 - Tips from Professional Magician to Maximize Trade Show Leads & ROI - Scott Tokar

Strategies for How to take trade show lead generation to the next level from a professional Magician! Scott Tokar, owner of Corporate FX joins Jim Cermak of Trade Show University to discuss strategi…

00:28:53  |   Mon 27 Jan 2025
261 - 13 Trade Show Secrets you Need to Know in 2025

261 - 13 Trade Show Secrets you Need to Know in 2025

There are 13 Secrets to win at trade shows you and your business need to know! These are things most businesses don't do, and they can multiply the results, leads and sales at every event. 

More than…

00:12:28  |   Thu 09 Jan 2025
Ep 260 - Entrepreneur SUCCESS STORY Case Study - LESSONS from First BIG Trade Show -

Ep 260 - Entrepreneur SUCCESS STORY Case Study - LESSONS from First BIG Trade Show -

Innovative New Product entrepreneur and small business owner, Lauren McLaughlin of ChangeUp Kids (https://www.changeupkids.com), shares her story of how she found huge success at her very first BIG T…

00:19:22  |   Wed 18 Dec 2024
259 - Award Winning Event Marketer talks Success Tips & Strategies - with Laura Woods

259 - Award Winning Event Marketer talks Success Tips & Strategies - with Laura Woods

Today you are going to learn from an Award Winning event and marketing manager about Goal Setting, Sourcing, Networking and more. So excited to have Laura Woods, Event and Marketing Manager for Jamis…

00:06:36  |   Mon 25 Nov 2024
258 - 8 Tips to Hit Your Goals when the Trade Show is SLOW

258 - 8 Tips to Hit Your Goals when the Trade Show is SLOW

You're an exhibitor working a trade show or conference when all of a sudden, the traffic stops. What happened to the Attendees? Where is everyone? What do you do? I'm going to give you 8 TIPS you…

00:06:36  |   Mon 18 Nov 2024
Sell MORE Event Tickets & Keep More MONEY - with Ashley Stanford

Sell MORE Event Tickets & Keep More MONEY - with Ashley Stanford

How to attract More Attendees to your Trade Shows, Conferences and Events, Sell More Tickets, and Keep More Money! Get the Tips on using the right Marketing and Ticket Platform.

** Want More LEADS, M…

00:21:28  |   Mon 04 Nov 2024
256 - Should you BUY or RENT your Trade Show Exhibit?  With Chris Dunn

256 - Should you BUY or RENT your Trade Show Exhibit? With Chris Dunn

Should you buy or rent the exhibit for your next Trade Show, Conference or Event? What's the ROI? This is a top question for big and Small Business across the US and Europe.

** Want More LEADS, More …

00:31:13  |   Mon 14 Oct 2024
255 - AI is Changing the Game for Events - with Anca Trifan

255 - AI is Changing the Game for Events - with Anca Trifan

AI continues to evolve, and there are more tools available than ever.  

So let's learn what we can do to improve our events by hearing from one of the top experts in the industry!  

Proud to have join …

00:36:28  |   Mon 23 Sep 2024
254 - Trade Shows on a Budget - MORE leads with Less $$ - Rich Rodrigues

254 - Trade Shows on a Budget - MORE leads with Less $$ - Rich Rodrigues

Don't let a small or cut budget stop you from Rocking your next Trade Show, Expo or Event!

Join Trade Show University host, Jim Cermak, and his guest, Rich Rodrigues, a Trade Show Troubadour and Acc…

00:19:41  |   Tue 03 Sep 2024
253 - Top 10 Tips for NETWORKING at Trade Shows & Business Events

253 - Top 10 Tips for NETWORKING at Trade Shows & Business Events

Ready to multiply the opportunities you get from your next trade show? Then you've got to learn how to effectively network with others! Your best leads an opportunities will come from people you pers…

00:07:39  |   Tue 06 Aug 2024
252 - AI & VR can Revolutionize Trade Shows - with Danny Stefanic

252 - AI & VR can Revolutionize Trade Shows - with Danny Stefanic

So if you've been wondering about AI, you've been wondering about the metaverse and what it all means for our events and our trade shows, listen to this episode.

Danny Stefanic is CEO and Founder of t…

00:23:54  |   Mon 24 Jun 2024
Turning Trade Shows Upside-Down with The UnConference - Vincent Pugliese

Turning Trade Shows Upside-Down with The UnConference - Vincent Pugliese

We're about to turn the trade show world upside down. I am honored to have on a phenomenal guest today who is an author, speaker, and the founder of Total Life Freedom, where he helps people time an…

00:24:08  |   Mon 20 May 2024
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