#6: Leaving Google & Using a PDF to Bootstrap a SaaS Startup (Patrick Campbell, Price Intelligently)

Bootstrappin' CEO Patrick Campbell, cofounder of SaaS startup Price Intelligently, shares his story of leaving Google, bootstrapping a startup, beating cancer, and more. 

STARTUP LESSONS YOU'LL LEARN


• What tradeoffs a bootstrapped startup's CEO must make


• How to price a software product correctly to maximize revenue and avoid leaving money on the table early on


• A definition of content marketing that actually makes sense


• Tactics to build an audience using limited resources and content, which you can then use to validate your product idea, get feedback, and convert

GREAT STORIES YOU'LL HEAR


• Patrick and team validated the market and built their initial business around one educational ebook written for their customers


• The lunacy of Patrick and host Jay Acunzo leaving Google and staying in Boston tech (crazy at that time)


• The moving story of Patrick beating cancer and the surprising way that changed him as a founder


LINKS MENTIONED:


• Patrick's company: Price Intelligently


• Their free product for SaaS companies: ProfitWell


• Jay's blog: Sorry For Marketing


• The Content Marketing Wheel: Process overview

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Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo