Traction: How Startups Start | NextView Ventures
From early-stage VC NextView Ventures, Traction is a show about all the creative, clever, unusual, and downright brilliant ways entrepreneurs scrap their way to early results. These are stories you don't often hear despite being crucial to every startup.
Founders, startup execs, media members, and investors are interviewed, with a unique spin and sound.
Subscribe for these shows and more content like it at ViewFromSeed.com
- Update frequency
- every 15 days
- Average duration
- 35 minutes
- Episodes
- 59
- Years Active
- 2015 - 2024
The Idea Maze: Five Key Takeaways from Year 1
Bonus Episode: The Idea Maze with Mike Salguero of Butcherbox
NextView All-Hands: Redesigning the Everyday Economy
In a very special episode of Traction, we sit down as a team and discuss the new mission of the firm and talk through B2C and B2B examples of the Everyday Economy. We learn what commonalities exist a…
Powerful Mental Models for Product-Market Fit & Beyond (Andy Rachleff, Wealthfront)
On the podcast today, NextView cofounder Rob Go sits down with Andy Rachleff, VC veteran and the president, CEO, and executive chairman of Wealthfront. They talk about how Andy came up with the term …
#46: Starting Your Influencer Marketing
Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You'll hear how to get started, approach influencer in your space,…
#45: How to Grow a Growth Team (Fareed Mosavat, Slack)
On the show today, Fareed Mosavat shares his experiences on growth teams for Slack, Instacart, and RunKeeper. We learn from his approach but also extract valuable lessons about where growth jobs actu…
#44: Thinking Bigger, Better, and Bolder (Shan-Lyn Ma, Zola)
Today's episode features a fast-rising company led by Shan-Lyn Ma. Her startup, Zola, is changing the way people purchase gifts for brides and grooms. Anyone who has ever experienced the insanity of …
#43: Vetting & Working with Cofounders (Wayne Chang, Jeff Seibert)
Wayne Chang and Jeff Seibert are the cofounders of Crashlytics, which Twitter acquired in 2013. Today, as angel investors, they see dozens of entrepreneurs every quarter, and they've joined the show …
#42: Hacking Growth with the Right Process (Sean Ellis & Morgan Brown)
Sean Ellis and Morgan Brown are entrepreneurs, growth experts, and co-authors of the book Hacking Growth. Today, we talk about this notion of growth hacking and debunk some myths, then walk through a…
#41: Finding Brilliant Engineers in Unconventional Places (Christina Sass, Andela)
Christina Sass is co-founder and COO of Andela, a company that locates, trains, and staffs world-class engineers in Africa for hire by tech companies in the US and elsewhere. They've sparked a moveme…
#40: Science, LeBron James, and Long Sales Cycles (Will Ahmed, WHOOP)
Will Ahmed is the CEO and co-founder of WHOOP, a fitness tech startup working with high-performance athletes. Their users include LeBron James, Michael Phelps, pro teams like the Boston Red Sox, and …
#39: Building Something Special in Somewhere Crowded (Ellen Chisa, Lola)
Ellen Chisa is VP of product at Lola, a travel company combining the human element of travel agents with smart technology. While some entrepreneurs build their products in markets that feel wide open…
#38: The Coming Ubiquity of Voice (Adam Marchick, VoiceLabs)
Adam Marchick, CEO of VoiceLabs, sees the disruptive force on the horizon that is voice technology. Whether it's voice-based apps or voice inputs and outputs, all of us in tech should be watching thi…
#37: Bucking Trends Instead of Following Them (Chad Laurans, SimpliSafe)
Chad Laurans is the CEO of SimpliSafe, a large and growing tech company located in the Boston area. Years ago, in the span of 30 days, three of Chad's friends were robbed. The companies that should s…
#36: Hiring Tech Talent as a Non-Tech Founder (Dan Reich, Troops)
Dan Reich is the CEO and co-founder of Troops, a company bringing artificial intelligence to your sales team's workflow, right in Slack. (Disclosure: NextView is an investor in Troops.)
Today, we dis…
#35: Biz Dev Roles - What the Actual Heck? (Kristen Craft, Ovia Health)
Kristen Craft is VP of business development and marketing at Ovia Health. For this episode, Jay sat down with Kristen while she was head of biz dev at video platform company Wistia. They talk about w…
#34: Growing the Supply Side of a Marketplace [Mike Russell, Paintzen]
Mike Russell is the CEO and co-founder of Paintzen, a NextView-backed company based in New York. Over the last couple years, they've experienced strong growth for their marketplace business, and toda…
Gotham Alpha #5: NYTech's Diversity Gap and How To Fix It (Alex Qin, Skillshare)
This episode features two concerned and proactive members of New York's tech-startup community laying bare the facts and solutions to the problem of diversity in the local tech workforce. On the show…
#33: How to Build a Marketing Team from Zero (Mike Volpe, Cybereason)
This episode features two veteran marketers going deep into the ins and outs of building an initial marketing team from scratch. On the show today, Jay talks to Mike Volpe, CMO of Cybereason and form…
#32: Where Brand Marketing Fits (Nancy Go, Wayfair)
When you hear "brand marketing," what do you think about? Maybe big brands, big budgets, or even big wastes of money and time as a startup, right? But what if brand marketing could help you get actua…