The Toy Industry's Billion Dollar Blind Spot

Ready for some uncomfortable honesty about the toy industry? In this episode, I reveal why most toy companies are failing families - and it's not what you think.

The real problem isn't marketing, distribution, or pricing. It's that the toy industry has a relationship problem with parents, and it's costing you repeat customers and brand loyalty.

I share real examples of products that look perfect on shelves but bomb with actual families, plus insights from successful entrepreneurs who are also parents about what they really think of toy companies (spoiler: it's worse than you imagine).

If you're ready to hear why focus groups are theater, why market research misses the mark, and how winning companies build genuine parent partnerships instead of just moving plastic, this episode will challenge everything you think you know about toy marketing.

What You'll Discover:

• Why parents notice when you don't understand their daily reality
• The difference between designing for retail buyers vs. living rooms
• How successful toy companies prioritize relationships over viral moments
• Why "one and done" purchases are killing brand loyalty
• The uncomfortable questions every toy executive should be asking

Perfect for toy industry professionals, entrepreneurs, and anyone who wants to understand why authentic parent connection beats flashy marketing every time.

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