The HoliPlay Summit: It's Time To Serve Not Sell For Toy Brand Success

In this conversation, Charlene DeLoach discusses the evolving landscape of the toy industry, emphasizing the need for brands to shift from aggressive selling tactics to a focus on serving parents' needs. She highlights the importance of trust and guidance in marketing, especially in an age where consumers are overwhelmed with information and options. The HoliPlaySummit.com is introduced as a platform for brands to connect with families authentically and meaningfully.

Takeaways

• Parents don't trust the toy industry anymore.
• The toy industry's strategy has been built on selling harder.
• Parents are overwhelmed and want help, not sales pitches.
• The future of the toy industry is about serving better.
• Trust is the new ROI in marketing.
• Visibility does not equate to results anymore.
• AI will saturate the market with information.
• Authenticity and helpfulness will cut through the noise.
• Parents want guidance and confidence from brands.
• The Holi Play Summit aims to foster trust between brands and families.

Resources

Holiplaysummit.com/sponsors

Chapters

00:00 The Shift in the Toy Industry
06:25 Building Trust Through Service

Keywords

toy industry, marketing, trust, serving, parents, AI, consumer behavior, Holi Play Summit

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