TP90 - Enter Through the Digital Front Door

The term “digital front door” has been been often used in healthcare -  by those in marketing, patient experience, IT, patient access and many other departments within a hospital. But what does it actually mean? In this episode, hosts Chris Boyer and Reed Smith explore how the digital front door is defined, what tools and strategies make up a front-door strategy and how to structure different approaches dependent upon the audiences impacted. Also featuring an expert interview from Blake Long, Director of Marketing Technology & Strategy at UnityPoint Health, in which he describes how he has built a digital front door strategy that serves potential patients seeking care.
Mentions from the Show:
That What They Said - Episode 2: Defining the New Digital Front Door
Leading hospital systems creating 'digital front doors' to foster brand loyalty
Yale New Haven Health CIO Lisa Stump Describes Importance of Creating ‘Single Digital Front Door’
Blake Long on LinkedIn
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain
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