TP83 - Keep Calm, the Community Moderator is Here

As healthcare marketing continues to extend past simply promotion to building engaging and loyal audiences, the responsibility of community management is becoming more important than ever. In this episode, Reed Smith and Chris Boyer discuss the four types of online communities and share the best characteristics of a good community manager. They are joined by Dan Hinmon, principal at Hive Strategies and expert on implementing Facebook communities for hospitals in which he shares tips on how to effectively build an online social media community.
Mentions from the Show:
How the Community Manager Role Has Changed: A Decade of Community Management
Beyond Facebook: 4 types of online communities and best practices on how to use them
Why Community Management Is Different From Social Media Marketing
Top 10 qualities of a good Community Manager
Dan Hinmon on LinkedIn
Dan Hinmon on Twitter
Hive Strategies
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain
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