TP82 - Is Hospital Marketing Legal?

In this episode, hosts Reed Smith and Chris Boyer discuss a few legal risks that can potentially impact hospital marketers. In particular, they explore how to stay clear of vague and hyperbolic language, and then use examples from their experiences on how Stark laws can influence the way a health system promotes physicians online. They then invite health care lawyer, consultant, podcast and owner of The Harlow Group, David Harlow, onto the show to discuss his perspective on the pros and cons of current healthcare laws and how marketers can best partner with legal and compliance to ensure success.
Mentions from the Show:
Why your healthcare marketing needs a checkup
2018 Non-Monetary Compensation to Physicians (And Chance to Review 2017)
David Harlow on LinkedIn
David Harlow on Twitter
HealthBlawg.com
 
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
 
This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain
Learn more about your ad choices. Visit megaphone.fm/adchoices