TP72 - Revisiting the Online Consumer Journey

Understanding the online customer journey is important to how an organization structures their digital marketing and communication efforts. In today’s episode, hosts Reed Smith and Chris Boyer revisit this important topic and discuss the differences between the “path to purchase” and the complete customer lifecycle, and share their thoughts on the role digital (websites, social media, CRM and other systems) can help support that journey. This episode also features an expert interview with Ann Stadjuhar, VP of Digital Consumer Strategy at UnitedHealth Group, in which she shares how customer journeys are transforming digital efforts in healthcare.
Mentions from the Show:
Ann Stadjuhar on LinkedIn
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain
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