TP69 - What is a Digital Strategist?

At a hospital system, the role of the digital strategist is often seen as critical to helping an organization embrace digital tools and technologies. However, at some health systems there are multiple people holding that job title - and often they do not work closely with one another. In this episode, hosts Reed Smith and Chris Boyer discuss the roles and responsibilities of a digital strategist - whether they report into marketing, clinical or operations, and illustrate how their roles are more similar than expected. Also featuring an expert interview with Ann Goldman, Executive Director of Digital Strategy and Analytics for Multicare, in which she shares her perspective on how digital strategists across the organization can collaborate more effectively.
Mentions from the Show:
What is a Digital Strategist? And what the heck do they do?
What does a digital strategist do?
What is a chief digital officer? A digital strategist and evangelist in chief
Ann Goldman on LinkedIn
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain
Learn more about your ad choices. Visit megaphone.fm/adchoices