TP62 - Vendors and Agencies and Consultancies...Oh My!

For hospital and healthcare professionals, the need for outside expertise and support is important to help navigate our constantly changing industry needs and demands to be competitive. In this episode, hosts Reed Smith and Chris Boyer discuss the evolution (and intersection) of the roles vendors, agencies and consultancies play in supporting their clients. This episode also features an expert interview with Ed Bennett in which he shares tips on how healthcare professionals can better assess their partner needs, and the website he’s launching to help ease their selection process.
Mentions from the Show:
The State of Digital Marketing in Healthcare 2017
Smaller agencies filling gaps of declining AOR model
In 2018, management consultancies will have their sights set on media
How Four Agency Holding Companies Are Upping Their Consulting Skills
Experts Predict: The Future of the Agency in 2018
Ed Bennett on Twitter
Ed Bennett on LinkedIn
MarTech Health Directory
Alexa.com
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain
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