TP60 - The Role of Digital in Marketing Research

To hospitals, health systems and physician practices, the role of marketing research is an important part of development effective brand, engagement and growth strategies. And with the rise and impact of consumerism on healthcare, the methods used in market research are also evolving to include new digital tools and data sets. In this episode, Reed Smith and Chris Boyer discuss the various methods used by organizations when developing marketing research programs and interview expert Joseph Ridgway, President of Bruno & Ridgway Research Associates, on how hospitals can effectively leverage market research to support their strategies.
Mentions from the Show:
Understanding the Types of Marketing Research
The Intersection of Digital Marketing and Market Research
5 market research trends to watch in 2018
BRAA Webinar: Using Consumers to Influence Healthcare Decision Making in 2018
Joseph Ridgway on LinkedIn
Bruno and Ridgeway on Twitter
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
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