TP45 - Marketing and Communications: Two Sides of the Same Coin

This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
What’s the difference between marketing and communications? In this episode, hosts Reed Smith and Chris Boyer discuss the definitions of each, and how in hospitals these definitions have often become muddled and intertwined, and how digital has forced these traditionally siloed departments to begin rethinking and retooling the way they work together. From trying to define who owns social media, to highlighting the differences between content marketing and brand journalism, are digital tools reshaping the way we integrate together? Featuring an expert interview with Matt Kucharski, president of Padilla, in which he shares his experience and thoughts on the difference between marketing and communications.
Mentions from the Show:
Advisory Board - Structure of Integrated Marketing and Communications Departments at Hospitals; https://www.advisory.com/research/market-innovation-center/original-inquiry/2007/06/structure-of-combined-marketing-and-communications-departments-at-amcs
AMA Definition of Marketing: https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx
PR and Marketing - What’s the Difference? https://publicrelationssydney.com.au/pr-marketing-whats-difference/
David Meerman Scott - PR vs. Marketing vs. Social Media: https://www.webinknow.com/2013/06/pr-vs-marketing-vs-social-media.html
Matt Kucharski LinkedIn - https://www.linkedin.com/in/mattkucharski/
Matt Kucharski Twitter - https://twitter.com/mkucharski
Padilla Communications Company  - https://www.padillaco.com/
Touch•point Podcast End-of-year Survey: https://reedsmith.typeform.com/to/MH3lLv
 Find Us Online:
Touchpoint podcast Twitter: https://twitter.com/touchpointpcast
Reed Smith Twitter: http://www.twitter.com/reedsmith
Chris Boyer Twitter: http://www.twitter.com/chrisboyer  
Chris Boyer website: http://www.christopherboyer.com/
Social Health Institute: http://www.socialhealthinstitute.com/
 
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