TP437: Performance Marketing Is Dead. Long Live Performance Marketing

Chris Boyer and Reed Smith explore how traditional performance marketing tactics have unraveled — and what must replace them. From cookie deprecation to HIPAA compliance and signal loss across Meta and Google, the rules have changed. But the need for results hasn’t. They discuss:

Why platform-optimized media is no longer reliable

How privacy and regulatory shifts are redefining performance marketing

The rise of media mix modeling and infrastructure-led strategy

What modern measurement looks like when attribution pixels disappear

Aaron Burnett, CEO of Wheelhouse DMG, joins to share how his team rebuilt performance marketing around privacy-first data, internal measurement models, and transparent media planning. He breaks down the critical difference between CDPs and data warehouses, the real-world challenge of earning trust to access EMR data, and how AI is reshaping execution without replacing strategy.

Mentions from the Show: 

Aaron Burnett on LinkedIn

WheelhouseDMG

Digital Clinic podcast

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

Chris Boyer website

Chris Boyer on BlueSky

Reed Smith on BlueSky

Learn more about your ad choices. Visit megaphone.fm/adchoices