TP436: The Patient Doesn’t Know They’re in a Funnel

In this episode, hosts Chris Boyer and Reed Smith examine why the classic funnel framework may not reflect the complex, emotional, and often anonymous nature of how people engage with care decisions today.

Rethinking intent and awareness in healthcare journeys

Why decision-making is fragmented and reactive

How privacy regulations are eliminating visibility across the funnel

Why traditional conversion metrics miss the moments that matter

How progressive profiling and experience design create better results

Healthcare strategist Aaron Mauck joins the show to discuss how marketing leaders can navigate the demands of privacy, performance, and profitability. The conversation explores how to personalize ethically, demonstrate ROI without overtracking, and prepare for the next wave of AI and regulation.

Why it matters: Healthcare consumers are not leads to be pushed through a funnel. They are people seeking clarity, trust, and access. Today’s marketing must meet them on their terms.

Mentions from the Show: 

Aaron Mauck on LinkedIn

Freshpaint.io

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

Chris Boyer website

Chris Boyer on BlueSky

Reed Smith on BlueSky

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