TP434: The Evolving CMO: From Brand Steward to Strategic Leader

In this episode, hosts Chris Boyer and Reed Smith unpack how the role of the Chief Marketing Officer has evolved—both across industries and within health systems.

The expanding CMO playbook – CMOs are now expected to drive growth, lead digital transformation, and influence business-wide decision-making.

The impact of AI and analytics – Today’s marketing leaders must be data-fluent and tech-savvy to keep pace.

Healthcare’s unique pressures – From navigating tight budgets to partnering with clinical and operational leaders, health system CMOs face distinct challenges.

Brand trust in the spotlight – The demand for transparency and ethical communication has never been higher.

Also, in a special panel recorded live at #HMPS25, we hear from three leaders at the forefront of this transformation:

Tanya Andreadis, VP, Chief Marketing and Experience Officer

Andy Chang, Chief Marketing Officer, UChicago Medicine

Chris Bevolo, Chief Transformation Officer, BPD

Mentions from the Show: 

Tanya Andreadis, VP Chief Marketing and Experience Officer

Andy Chang, Chief Marketing Officer, UChicago Medicine

Chris Bevolo, Chief Transformation Officer, BPD

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

Chris Boyer website

Chris Boyer on BlueSky

Reed Smith on BlueSky

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