TP433: Reputation Drift: How Algorithms and AI Are Rewriting Healthcare Brands

Our digital world is ruled by AI algorithms who are now able to summarize your brand and influence search results. Chris Boyer and Reed Smith explore how these digital forces are reshaping public perception of healthcare organizations—and what can be done to defend and strengthen online reputation before it drifts away into the ocean of algorithms. They discuss

How third-party platforms like Google, Yelp, and Facebook Groups are now setting the first impression for hospitals and health systems

Why AI-generated summaries and reviews are redefining what consumers see—and why not managing online profiles leaves your brand vulnerable

The rise of fake, AI-generated reviews and why healthcare organizations are especially exposed

How "reputation forecasting" is becoming a necessary strategy to predict and prevent reputational risks before they escalate.

The growing gap between consumer expectations and healthcare reality when it comes to digital trust, and why maintaining accurate, up-to-date information is the new frontline in brand management.

Aaron Clifford from Press Ganey joins to share new research on how online reputation shapes consumer choice today, and what healthcare organizations must do to keep trust strong in the age of AI-driven consumer behavior.

Mentions from the Show: 

US FTC finalizes ban on companies buying and selling fake online reviews  Reuters, August 14, 2024

Fake AI-generated reviews are all over the internet, research shows Fast Company

Insights from Feedtrail’s Community Health Patient Experience Summit 2024 

Navigating the Tipping Point: Strategies for Reputation Management in a Volatile Healthcare Environment

Aaron Clifford on LinkedIn

PressGaney.com

Press Ganey Report: Consumer Experience in Healthcare

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

Chris Boyer website

Chris Boyer on BlueSky

Reed Smith on BlueSky

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