TP422 - Rethinking Competition in Healthcare

In this episode of Touch Point, hosts Chris Boyer and Reed Smith explore how retail healthcare’s retreat, increasing regulations, cybersecurity risks, and private equity consolidation are reshaping industry competition. With Walmart and Walgreens pulling back from healthcare, new state-level regulations tightening mergers, and cybersecurity emerging as a financial risk, traditional health systems remain dominant—but must adapt fast. Chris and Reed break down key strategies to stay agile, consumer-focused, and competitive. Jonathan Pathuis, Managing Partner at Cast & Hue, joins to discuss how User-Centered Design and Jobs to Be Done help health systems identify both direct and indirect competition. He explains why patient decision-making is shifting, how strategic planning and marketing must collaborate, and how human-centered insights uncover hidden threats and opportunities. Whether you're rethinking market strategy or trying to understand evolving patient behavior, this episode provides practical takeaways for navigating healthcare’s changing competitive landscape.
Mentions from the show: 

Becker’s Hospital Review, What Big Retailers Did in Healthcare in 2024

Politico, Retail Giants Can’t Figure Out Health Care

National Conference of State Legislatures (NCSL), 2024 Legislative Recap: Health Care Consolidation and Competition

National Center for Biotechnology Information (NCBI), The Impact of Marketing Strategies in Healthcare Systems

Invoca, How to Create a Healthcare Marketing Strategy: A Step-by-Step Guide

ClearPoint Strategy, The 7 Most Effective Strategic Planning Models Used in Healthcare

Kendall Hunt Publishing, Strategic Planning and Marketing in Healthcare Organizations

National Center for Biotechnology Information (NCBI), Integrated Marketing Communications: A Strategic Priority in Health

Strata Decision Technology, Why Strategic Planning is Important in Healthcare

Prezentium, Marketing Strategies, Tips to Create a Healthcare Marketing Plan

Cascade, How To Implement Effective Strategic Planning In Healthcare

Jonathan Pathuis on LinkedIn

CastandHue.com

How to Identify Competitors Through Jobs-to-be-Done

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