TP420 - The 2025 State of Digital Advertising for Healthcare

In this episode, hosts Chris Boyer and Reed Smith explore the shifting landscape of digital advertising in 2025, from privacy-first strategies and AI-driven targeting to the rise of connected TV (CTV) and retail media networks. They discuss how these trends are reshaping direct-to-consumer healthcare advertising and the critical role of Customer Data Platforms (CDPs) in adapting to Meta’s evolving ad ecosystem. Joining them is Adam Putterman of OursPrivacy, who shares expert insights on leveraging CDPs, navigating Meta’s changes, and future-proofing digital marketing strategies for health systems.
Mentions from the Show: 

Looking Ahead: 2025 Predictions and End-of-Year Outlook in Digital Advertising

2025 Digital Ad Trends and Predictions: Time to Turn the Page

The State of Digital Marketing in 2025: What the Data Shows

Harnessing AI to reshape consumer experiences in healthcare

Tackling healthcare’s biggest burdens with generative AI

Healthcare Marketing: 2024 Benchmarks for CMOs

Health media: How consumer content informs the future of healthcare

Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue

Social Media: a HIPAA Danger Zone

A healthcare team’s guide to HIPAA compliance on social media

OursPrivacy.com

Adam Putterman on LinkedIn

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

Chris Boyer website

Chris Boyer on BlueSky

Reed Smith on BlueSky

Learn more about your ad choices. Visit megaphone.fm/adchoices