TP419 - The 2025 State of Social Media for Healthcare

In this episode, hosts Reed Smith and Chris Boyer check in on the state of social media for healthcare, and discuss the various changes to these social platforms - from content moderation, to managing algorithmic changes, a brief touch on paid social strategies and share information for health systems on how to plan for and adapt to future changes in social strategies. They are joined by Jenny Bristow of Hedy & Hopp who shares her insights on how healthcare clients can navigate the various changes in social today. 
Mentions from the show: 

Meta’s shift to ‘community notes’ risks hurting online health info providers more than ever

Meta’s New Content Policy Will Harm Vulnerable Users. If It Really Valued Free Speech, It Would Make These Changes

How Will AI, Social Media, and Partnerships Shape Healthcare Marketing?

Jenny Bristow on LinkedIn

Hedy & Hopp

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

Chris Boyer website

Chris Boyer on BlueSky

Reed Smith on BlueSky

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