TP418 - Inclusivity Marketing, Design and the Impacts of Stigma

In this episode, hosts Reed Smith and Chris Boyer discuss the elements of developing an inclusive digital patient experience strategy, why it matters and the impact it has on a healthcare organization. Melissa Fors Shackelford joins to share her insights in the impacts of stigma for certain populations and how inclusivity efforts in marketing and communications are most effective. 
Mentions from the Show: 

People with disabilities appear in 1% of TV ads

The Simone Biles Effect: Destigmatizing Mental Health Breaks In Athletics And Beyond

Why ADA Compliance Matters in Health Care Marketing

Inclusive Marketing - Disabilities

The Business Case for Inclusive Advertising

Melissa Fors Shackelford on LinkedIn

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

Chris Boyer website

Chris Boyer on BlueSky

Reed Smith on BlueSky

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