TP395 - Unpacking the MarTech Stack

In this episode, hosts Chris Boyer and Reed Smith dive deep into the complex world of marketing technology, exploring the essential tools and strategies that power successful marketing teams. From foundational elements like website CMS and analytics to advanced AI-driven solutions, they dissect the marketing tech stack, providing insights into its construction, optimization, and the challenges faced by marketers- specifically for health systems. 
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Mentions from the Show:

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

Chris Boyer website

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