TP394 - Gaining Insights Into Market Research

In this episode, hosts Reed Smith and Chris Boyer compare market and marketing research, and discuss the various methods - both quantitative and qualitative - that organizations can use to help inform critical strategies in a health system. Steve Koch from Cast and Hue joins to breakdown the differences and strengths of using focus groups and/or 1:1 interviews. 
Mentions from the Show:

Market Research: An Important Investment For Long-Term Viability

Cast & Hue

Focus Groups Vs. Interviews: Which Approach Provides Richer Insights?

Steve Koch on LinkedIn 

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

Chris Boyer website

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