TP379 - The Evolving Role of the Chief Marketing Officer

As Bob Dylan put it so eloquently: “the times, they are a changin’” - and for Chief Marketing Officers in health systems, this is true now more than ever. In this episode, hosts Reed Smith and Chris Boyer discuss the evolving role of the CMO, and the new skill sets required of the role. They are joined by Chris Bevolo who discusses his latest blog post “Rome is Burning” and his advice to marketing leaders weathering the challenges of our industry today. 

Mentions from the show: 

The Evolving Role of the Chief Marketing Officer in 2024

5 Predictions for the Marketing Jobs in 2024: Easier or Harder to Find a Job? 

Blog post: Rome Is Burning: CMOs in Healthcare

Chris Bevolo on LinkedIn

BPD Healthcare agency

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