TP353 - Analyzing the Customer Journey

If you are working at a health system focused on digital transformation, engagement or innovation strategies, the understanding of the customer journey is imperative to your work. In this episode, hosts Reed Smith and Chris Boyer discuss the different ways to analyze a customer-journey and share ways to use this to stay competitive. 
Mentions from the Show:

https://www.nngroup.com/articles/analyze-customer-journey-map/

https://hbr.org/2015/11/competing-on-customer-journeys

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