TP339 - Why Consumer Insights Are Critical for Experience Strategies

When developing experience and digital strategies for health systems, the value of research is important - but what is the difference between market research, marketing research and consumer insights research? In this episode, hosts Reed Smith and Chris Boyer outline the different types of research that can inform an experience strategy, and share the benefits of consumer insights research that can apply to the entire enterprise - including strategic planning, marketing and operations. 

Mentions from the Show:

Consumer Insights - article by Sprinklr

What are consumer insights and how do I use them? An introduction

Reed Smith on Threads

Chris Boyer on Threads

Chris Boyer website

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