TP325 - The Digital Marketing and IT Partnership

For health systems, the partnership between digital marketing and IT is an important one, but sometimes it can be complicated. In this episode, hosts Reed Smith and Chris Boyer define the different types of “digital” in a provider setting and why the partnership between IT and Digital Marketing is critical. They also discuss the ever-changing role of the Chief Digital Officer. 
Mentions from the Show: 

Information Technology and Digital Marketing: Where Business Owners Get Confused

The pivotal role of the chief digital officer  

Chris Boyer on LinkedIn

Chris Boyer on Twitter

Reed Smith on LinkedIn

Reed Smith on Twitter

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