TP324 - The Evolving Healthcare Marketing Tech Stack

In health systems, the marketing technology stack is constantly evolving. However, in some ways it could also be seen as regressing. In this episode, hosts Chris Boyer and Reed Smith discuss the challenges CMOs face with managing their MarTech stack and share ways digital marketing professionals can begin strategically assessing their technology investments. 
Mentions from the Show: 

The evolving marketing technology stack

The Unique Challenges Of Health Care Marketing  

Strategic Evaluation Of Your MarTech Stack

Chris Boyer on LinkedIn

Chris Boyer on Twitter

Reed Smith on LinkedIn

Reed Smith on Twitter

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