TP320 - Making Sense of Reviews, Ratings and Rankings

Health system marketers often develop strategies to address online reviews, ratings and even how their organization rank with third-party sites and organizations. In the episode, hosts Reed Smith and Chris Boyer discuss the differences between each, the interrelation between ratings and reviews, and the challenges of bias with ranking methodologies. 
Mentions from the Show: 

Wave of leading medical schools pull out of U.S. News' annual rankings

Online Reviews Statistics and Trends: A 2022 Report by ReviewTrackers

How to Use Online Ratings for a Hospital

Healthcare Consumers and Leaders Are Disserved by Subjective and Perception-based Rankings

The Value of Hospital Rankings? Here’s Our Top 10 List

Chris Boyer on LinkedIn

Chris Boyer on Twitter

Reed Smith on LinkedIn

Reed Smith on Twitter

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