TP319 - Are We Ready to Un-Google?

For digital marketers, it might be said that Google has a strong influence on the tools and strategies that influence how we do our work - however, will this last? In this episode, hosts Chris Boyer and Reed Smith discuss the current-state of Google’s search engine (and the new conversational search engines being announced), the decline in Google advertising spend and the impact that the HSS.gov ruling might have on the use of Google Analytics. Are we as health systems potentially moving away from Google? 

Mentions from the Show: 

Conversational Computing Changes Everything: Bing vs. Bard Is Just The Beginning

Google still doesn't understand what privacy means

Google search, network, and YouTube revenue all fell in Q4 2022

Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates

HHS bulletin clarifies when pixel tracker use may violate HIPAA

Chris Boyer on LinkedIn

Chris Boyer on Twitter

Reed Smith on LinkedIn

Reed Smith on Twitter

Learn more about your ad choices. Visit megaphone.fm/adchoices