TP314 - Marketing’s Impact on Acquisition, Retention and Leakage

Healthcare marketers are very familiar with acquisition marketing, but are these strategies enough? In this episode, hosts Chris Boyer and Reed Smith discuss the trifecta of patient-centered marketing strategies: acquisition, retention and leakage. By understanding their roles and align their outreach efforts, marketers can build a comprehensive approach to marketing to patients in their service areas. 

Mentions from the Show:

Acquisition Marketing: What You Need to Know

3 Types of Effective Retention Marketing Strategies

Controlling Patient Referral Leakage

Touchpoint on Twitter

Reed Smith Twitter

Chris Boyer Twitter

Chris Boyer website

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