TP313 - Building a Business Case for Healthcare Marketing

Building a marketing plan and strategy is important, but the evolution of health system marketing is creating a demand for something bigger - the development of a business case. In this episode, hosts Chris Boyer and Reed Smith discuss the challenges that healthcare marketing is facing and how by moving outside of simply patient acquisition and branding requires us to build partnerships with the CFO and CIO. 

Mentions from the Show:

Financial Challenges for Health Systems Will Likely Persist in 2023

Making the Business Case for Your Marketing Budget

Code-Switching in the Workplace: Understanding Cultures of Power

FIVE STEPS TO HELP MARKETING GAIN CREDIBILITY WITH YOUR CFO

How Chief Marketing Officers Should Talk To Chief Information Officers

Touchpoint on Twitter

Reed Smith Twitter

Chris Boyer Twitter

Chris Boyer website

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