The trends in healthcare consumerism are leading organizations to introduce more self-service and choice. But how can health systems know when they are going too far? In this episode, hosts Reed Smith and Chris Boyer discuss how necessity is becoming the strongest consumer force, and they also discuss why too much choice might be a bad thing for healthcare consumerism. Steve Leibforth of Everyday Health Group joins to share the results of a recent survey on changes to how patients are searching for new doctors.
Mentions from the Show:
Do I need this? Necessity will be the strongest consumer force of 2022
Why do we have a harder time choosing when we have more options?
HOME #12 - Using Facebook for Hospital Online Marketing
Looking for a New Doctor? Nearly Half of People Have the Same Goal, Survey Suggests
Steve Leibforth on LinkedIn
Steve Leibforth on Twitter
EverydayHealthGroup
Chris Boyer on LinkedIn
Chris Boyer on Twitter
Reed Smith on LinkedIn
Reed Smith on Twitter
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