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TP274 - Is There Too Much Choice in Healthcare Consumerism?

Author
touch point media
Published
Wed 04 May 2022
Episode Link
None

The trends in healthcare consumerism are leading organizations to introduce more self-service and choice. But how can health systems know when they are going too far? In this episode, hosts Reed Smith and Chris Boyer discuss how necessity is becoming the strongest consumer force, and they also discuss why too much choice might be a bad thing for healthcare consumerism. Steve Leibforth of Everyday Health Group joins to share the results of a recent survey on changes to how patients are searching for new doctors.
Mentions from the Show: 

Do I need this? Necessity will be the strongest consumer force of 2022

Why do we have a harder time choosing when we have more options?

HOME #12 - Using Facebook for Hospital Online Marketing

Looking for a New Doctor? Nearly Half of People Have the Same Goal, Survey Suggests

Steve Leibforth on LinkedIn

Steve Leibforth on Twitter

EverydayHealthGroup

Chris Boyer on LinkedIn

Chris Boyer on Twitter

Reed Smith on LinkedIn

Reed Smith on Twitter

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