TP268 - Making Your Content Standing Out from the Noise

Healthcare organizations face a daunting task with the content marketing and thought-leadership efforts - how can you reduce the signal-to-noise ratio while ensuring your content stands out? In this episode, hosts Chris Boyer and Reed Smith discuss the state of healthcare content marketing, the rise of the noise and share ideas on how to differentiate your efforts from others. Kristin Faulder from Heurisay joins to share her tips on how to use data as a way to strengthen your content efforts. 

Mentions from the Show: 

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

How To Stop Burying Your Content Signal In So Much Noise [Rose-Colored Glasses]

Kristin Faulder on LinkedIn

Kristin Faulder on Twitter

Heurisay.com

Medicom webinar: Exploring Digital Savvy Healthcare Consumerism

Chris Boyer on LinkedIn

Chris Boyer on Twitter

Reed Smith on LinkedIn

Reed Smith on Twitter

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