TP265 - Local SEO and the Myth of Zero-Click Search

SEO remains an important part of a health system’s digital strategy - but how is it shifting in 2022? In this episode, hosts Chris Boyer and Reed Smith discuss the importance of local SEO to a hospital’s marketing strategy, and uncover the “myth” of the threat of zero-click searches. They are joined by Martha Van Berkel of SchemaApp, who shares her experience using schema to connect - and wow - online healthcare consumers when they search for care on Google. 

Mentions from the Show: 

Importance of Local SEO in 2022

SEO Professionals: Stop Sharing Debunked Zero-Click Search Statistics

Martha van Berkel on LinkedIn

SchemaApp on LinkedIn

SchemaApp website

Chris Boyer on LinkedIn

Chris Boyer on Twitter

Reed Smith on LinkedIn

Reed Smith on Twitter

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