TP237 - What’s Up With All of These Emails?

Not surprisingly, there has been a recent upsurge in the use of emails and email marketing within health systems. However, like many other tools in the marketer’s toolkit, emails are also potentially being impacted by privacy and other digital trends. In this episode, Reed Smith and Chris Boyer discuss how email service providers (i.e. Google, Microsoft, etc.) are attempting to use their platforms to improve email marketing effectiveness, the high-level ways health systems are using emails to reach patients, and they even discuss industry benchmarks. They are joined by Jonathan Inman from Salesforce who shares how upcoming privacy changes to the Apple iOS will impact how to effectively measure email marketing efforts. 

Mentions from the Show:

What Are Stores Even Thinking With All These Emails?

Performance Benchmarks for Healthcare Marketing Emails

What Apple’s New Announcement Means for Email Marketers

Johnathan Inman on LinkedIn

Jonathen Inman on Twitter

Salesforce.com

 
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Touchpoint podcast Twitter

Reed Smith Twitter

Chris Boyer Twitter

Chris Boyer website

Social Health Institute

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