TP231 - ICYMI: Omnichannel Marketing and the Engaged Consumer

In order to truly build effective digital patient engagement strategies, health systems must not only understand the trends that are influencing the behaviors of our customers, but also know which channels are best to support their needs. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of omnichannel marketing (and how it differs from multi-channel marketing) and the “omnichannel patient.” They are joined by author and tech expert, Amber Mac, who shares four trends that are influencing the engaged consumer.  
 
Mentions from the Show:

The Differences Between Multichannel & Omnichannel Marketing

Healthcare’s Next Frontier: The Omnichannel Patient

Latest Research Shows the Future of CX is Here and It’s Digital-first Omnichannel

AmberMac.com

Amber Mac on LinkedIn

Amber Mac on Twitter

 
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Reed Smith Twitter

Chris Boyer Twitter

Chris Boyer website

Social Health Institute

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