TP222 - Contextualizing Content to Make Your Marketing Work

In 2021, healthcare marketers realize that content marketing can play a significant role in patient experience. In this episode, hosts Chris Boyer and Reed Smith share ways marketers are leveraging content to drive marketing engagement, share content strategies that effectively support communication efforts and are joined by Eric Silberman of True North Custom about how he works with health systems to leverage content as part of their business strategies. 
Mentions from the Show:

The Results Are In: Content Is Still King in 2021

Content Marketing Strategies That Are Leading The Way In 2021

6 Key Tips to Level Up Your Content Marketing Strategy

Eric Silberman on LinkedIn

True North Custom

Healthcare Insight for Marketers podcast

Find Us Online: 

Touchpoint podcast Twitter

Reed Smith Twitter

Chris Boyer Twitter

Chris Boyer website

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