TP213 - How the Vaccine is Strengthening Marketing’s Role in Communications

As health systems across the country continue to engage in COVID-19 vaccine outreach to their communities, hosts Reed Smith and Chris Boyer reflect on how many of these plans are being driven by marketing (and leveraging traditional marketing strategies and tools). From developing and leveraging personas, to creating targeted messaging, to tracking success KPIs - all of these activities show how marketing is strengthening and reinforcing communications. They are joined by Tim Stewart of Jarrard, who shares experiences and best-practices from working with health organizations across the country on vaccine communications. 

Mentions from the Show:

Marketing and communications: What’s the difference?

Healthcare communicators must promote vaccine for inoculation effort to work: study

AHA’s COVID-19 Vaccine Communications Toolkit

Lessons from the pandemic on adding personal touch to customer experience

Tim Stewart on LinkedIn

JarrardInc.com

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Touchpoint podcast Twitter

Reed Smith Twitter

Chris Boyer Twitter

Chris Boyer website

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