TP211 - A New Era of Engagement

In this episode, hosts Reed Smith and Chris Boyer discuss “engagement marketing” including defining the term, discussing important components that define this strategy from other marketing strategies, and they even share how the pandemic has shifted consumer engagement for all brands. They are joined by Stephen Moegling of Hailey Sault, how shares insights from their latest “Engage: 2021 Trends Report”

Mentions from the Show:

Wikipedia definition of Engagement Marketing 

Defining Engagement Marketing - Marketo

Five Customer Engagement Trends That Will Continue In 2021

Stephen Moegling on LinkedIn

Stephen Moegling on Twitter

HaileySault.com

Find Us Online: 

Touchpoint podcast Twitter

Reed Smith Twitter

Chris Boyer Twitter

Chris Boyer website

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