TP207 - Good news: no one has brand loyalty; Bad news: no one has brand loyalty

In this episode, hosts Reed Smith and Chris Boyer discuss trends of the new health consumer, how brand loyalty is decreasing and then explore how organizations can use thought leadership to build trust among your stakeholder audiences. They are joined by David Shifrin, of Jarrard Inc., who shares his perspective and tips on building an effective thought leadership content program.

Mentions from the Show:

How COVID-19 Reshaped Healthcare Consumerism & 4 Key Trends to Know for 2021 

How To Be A Thought Leader In The Digital Age

David Shifrin on LinkedIn

David Shifrin on Twitter

JarradInc.com

Find Us Online: 

Touchpoint podcast Twitter

Reed Smith Twitter

Chris Boyer Twitter

Chris Boyer website

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