TP206 - A Conversation About Conversational Marketing

As healthcare marketing strategies evolve to address consumerism, new strategies should be considered to emphasize personalized experiences. In this episode, hosts Chris Boyer and Reed Smith discuss key elements and advantages of conversational marketing, including highlighting examples applicable to healthcare. They are joined by Brian Gresh, president of Loyal Health, who shares his experience using chatbots with health systems to build personalized experiences. 
Mentions from the Show:

What is Conversational Marketing?

The Beginner's Guide to Conversational Marketing

10 of the Most Innovative Chatbots on the Web

Brian Gresh on LinkedIn

Brian Gresh on Twitter

LoyalHealth.com

Find Us Online: 

Touchpoint podcast Twitter

Reed Smith Twitter

Chris Boyer Twitter

Chris Boyer website

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