TP182 - The New Role of the Digital Marketer

Prior to the pandemic, the role of the healthcare digital marketer has been evolving. But, as with most other things, due to the public health crisis, the role of the digital marketer has both seen the most radical shift, as well as stayed the same. In this episode, hosts Chris Boyer and Reed Smith discuss the changes to marketing and branding and how digital marketing has allowed us to accelerate to meet the new digital patient customer. They are joined by Chris Pace from Banner Health who shares first-hand how his digital team is supporting his health system in these abnormal times. 
Mentions from the Show:

CMOs Report Massive Shifts In Consumer Behavior And Marketing Strategies Post COVID-19

The CMO Survey: Covid-19 and the State of Marketing 

As pandemic quarantines lift, brand marketing cannot maintain status quo

Gartner Says Marketers Should Accelerate Digital Marketing Initiatives Amid COVID-19 Pandemic

Post-Pandemic: How Digital Marketers Can Do More with Less

Chris Pace on LinkedIn

Chris Pace on Twitter

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Reed Smith Twitter

Chris Boyer Twitter

Chris Boyer website

Social Health Institute

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