TP169 - How COVID is Changing Consumer Behavior

Crises can fundamentally reshape people’s beliefs and behaviors and lasting shifts in social attitudes, policy, work, and consumption will likely also emerge from the pandemic. In this episode, hosts Reed Smith and Chris Boyer talk about the shifts in consumer behavior as a result of our current public health crisis, and how organizations can understand and adapt to these shifts as consumer mindsets shift. They are joined by Jane Sarasohn-Kahn, health economist and advisor, who shares ideas from her book Health Consuming, and how health systems can begin addressing the needs that healthcare consumers have. 

Mentions from the Show:

Sensing and Shaping the Post-COVID Era

Consumer Reactions to COVID-19 - Toluna

The Patient-as-Payor in the Coronavirus Pandemic

After the Virus: 10 Consumer Trends for a Post-Coronavirus World

Health Consuming book

Jane Sarasohn-Kahn on LinkedIn

Jane Sarasohn-Kahn on Twitter

Advanced Health Care Social Media & Digital Marketing Conference - hosted by Mayo Clinic and SHSMD

Find Us Online: 

Touchpoint podcast Twitter

Reed Smith Twitter

Chris Boyer Twitter

Chris Boyer website

Social Health Institute

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