TP155 - Digital Signage and the Patient Experience

For health systems, digital signage can be an important tactic to improve patient, visitor and/or staff’s experiences. However, it is often an overlooked tool in a digital professional’s toolkit. In this episode, hosts Chris Boyer and Reed Smith discuss the state of digital marketing in health care, how the Internet of Things (IoT) is helping digital signage to break free from the screens, and then are joined by Mark Bennett, founder of Microgigantic, who shares his company’s experience with brands to integrate and amplify the customer’s experience using digital screens. 

Mentions from the Show:

Digital Signage page on Wikipedia

Digital Signage in Healthcare (Whitepaper)

Microgigantic.com

Microgigantic Brand video

Mark Bennett on LinkedIn

Find Us Online: 

Touchpoint podcast Twitter

Reed Smith Twitter

Chris Boyer Twitter

Chris Boyer website

Social Health Institute

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