TP154 - Breaking Down the Buzz of Agile Marketing

The term “agile marketing” is gaining momentum in health system marketing suites. In this episode, hosts Chris Boyer and Reed Smith discuss the agile methodology and share the essential components of the agile process and tips that marketing teams should use when introducing this into their organizations. They are joined by Alyssa Kleinman of CipherHealth, who shares her marketing team’s experience adopting agile and breaks down some of the myths that many people have about agile marketing. 
Mentions from the Show:

Don’t call me: Nearly 90% of customers won’t answer the phone anymore

Agile Methodology: An Overview

Agile marketing: A step-by-step guide

Alyssa Kleinman on LinkedIn

CipherHealth.com

Find Us Online: 

Touchpoint podcast Twitter

Reed Smith Twitter

Chris Boyer Twitter

Chris Boyer website

Social Health Institute

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