TP142 - Under the Influence: the Role of Influencer Marketing in Healthcare (REPOST)

Influencer marketing, while not a new strategy, is constantly evolving and changing. But how often do hospitals and health systems utilize this strategy in their digital efforts? In this episode, hosts Chris Boyer and Reed Smith discuss latest trends and approaches to digital strategies and how it differs from patient testimonials and thought-leadership approaches. They are joined by influencer marketing consultant and strategist, Alex Lodner, who share best practices and tips for organizations looking to begin a formal influencer strategy. 
Mentions from the Show:

Influencer marketing definition (from Wikipedia)

2019 Influencer Marketing Trends for Brands

Influencer Marketing Considerations for Healthcare Brands

Alex Lodner on Instagram

Alex Lodner on LinkedIn

2019 Healthcare Internet Conference 

Find Us Online: 

Touchpoint podcast Twitter

Reed Smith Twitter

Chris Boyer Twitter

Chris Boyer website

Social Health Institute

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